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Why Companies Waste 71% of Online Sales Leads
This was an article in Forbes magazine recently. I’ve seen similar reports before. So, why are most companies bad at this? Is it a technology or people problem? It’s a bit of both. It starts with...
View ArticleSuccessful SEO – The 3 Steps, in 3 Minutes
We came across a great intro video recently from an SEO colleague who sells SEO for dummies training courses in the US. This short video extract reminded me of the three things every website build...
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Need Good Website Images? Hire a Copywriter
Yes, if you need to instill good imagery about your product or service, then it’s often far better to hire a copywriter than a graphic artist. This gem we got from conversion scientist, Brian Massey....
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Send them to my Facebook Page – Why?
Many of the ads I see on TV these days are asking people to visit their Facebook page instead of their website. What’s with that? Sending prospects to an open, cluttered forum where the brand has less...
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How to Sell Online – The RIGHT Way to Setup Shop
Build it and they will come we’re told – To sell online you just need good products and find a good website developer. This is what most business owners believe. But the truth is this. Unless you have...
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Wheedle – Done on the Cheap?
We’ve heard it before. Cheap always carries risk. You get what you pay for. In retail cheap goods we know are of lower quality and more likely to require replacement earlier. This applies to clothes,...
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Questions a Good Web Designer Asks
Poorly performing websites are too often due to people not asking the right questions at the beginning. For example, why not ask how much traffic or sales leads the site can expect to get? It’s not an...
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SEO Services – Useful or Just Snake Oil?
Small businesses are seeing lots more emails selling SEO these days, mainly from offshore. Anything from backlinks to full SEO packages. Some good, some average, some bogus. The sales tactics used...
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Forget the Website – Give me leads
This comment from a frustrated website owner. He’s right of course. Companies know the Yellow Pages is dead, with Google the modern day replacement. They then think about having a website, to ‘be...
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Search Engine Optimisation – The Four Steps
Where to Start with SEO This is always a big problem for newcomers looking to increase their website traffic. Everyone is looking for the magic bullet. This week I stumbled across a stunning webinar on...
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And do you want TRAFFIC with that Website Order?
It’s a spin on the fast food industry phrase, but I think it also applies to the selling of websites. Problem is, almost no web developers or designers ever ask the question. Do you want traffic with...
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Facebook – Now Broken for Many Users
Last year we wrote an article, Facebook, broken for business. Now, in Facebook’s drive for more revenue, it’s getting worse. Users are noting a significant drop in traffic and connections with fans and...
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Mobile Apps – The Next Big Thing for Consumers
We’ve recently established a new side business around mobile apps. We’ve been making mobile-responsive websites for a while now and mobile apps are a key extension of this work. Most are aware of the...
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WordPress 3.5 – The King Arrives
Code named Elvin, a new update to the WordPress CMS platform arrived this week with new features that make media management a lot easier and more intuitive. Most of you that read this blog know we’re a...
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New Year Prediction – The Mobile Opportunity
If you look at what is happening online, the key trend is around the use of mobile phones and tablets. Prices are plummeting and usage growing at staggering rates. The uptake of these devices by...
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